Sandy Geyer: Build Your Entrepreneurial Intelligence (EnQ), Build Your Business

Sandy Geyer May 7, 2015 - Stream 1:  MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Sandy Geyer
May 7, 2015 – Stream 1: MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Ever dreamt of being an entrepreneur? While you certainly wouldn’t be alone, the unfortunate truth (according to Sandy Geyer) is that 80% of entrepreneurs fall under ‘Level A: The Failing Slowly Category’.

So how can you avoid doing this and grow a successful business?

Talking to a packed conference room, Sandy Geyer reminded us that entrepreneurial intelligence (or EnQ) is both a focus and an awareness. She presented an ‘EnQ jungle’ representing four types of entrepreneur, each defined by specific traits or behaviours and represented by an animal.

So which one are you?

The fisheagle: Cautious and courageous, eagles are intellectually advanced, with a long-sighted vision and focus. They plan meticulously to avoid risk and tend to be inflexible thinkers who do not compromise on values.

The baboon: Careless and creative, baboons have a shifting and unfocused vision with unclear goals. They are positive and dramatic thinkers who enjoy being innovative and taking risks.

The rhino: Careless and cautious, rhinos have a short-sighted vision and focus. While they have high practical intelligence, they are conservative thinkers with low risk tolerance and ‘unconscious incompetence’.

The lion: Courageous and creative, lions have a long-term vision with a supportive short-term focus. They have clear goals and values, and tend to think in terms of “what is possible”, displaying high tolerance to risk backed by a firm purpose and empowering style of leadership.

The ultimate aim for an entrepreneur is to achieve the mindset of a lion. Sandy encourages her audience to understand what a lion looks like in their industry, and then attempt to emulate this on the path to being a successful entrepreneur with a high EnQ.

Ultimately – operating with integrity and inspiring trust – there’s one crucial thing to remember:

“Do what it is that you say you’re going to do.”

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