Kim Seeling Smith: Revolutionising Your Ability to Recruit, Engage and Retain Staff

Kim Seeling Smith May 7, 2015 - Stream 1:  MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Kim Seeling Smith
May 7, 2015 – Stream 1: MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Attracting and retaining employees is a crucial element of success in just about any business. Simple, right? Problem is, the ability to actually achieve this is the key issue facing companies today – and the situation is only getting worse.

By the year 2020, there will be 85 million jobs globally for which we cannot find educated, adult workers.

Technology and globalisation have fundamentally shifted what we expect from our employees. Couple that with the fact that expectations of workers themselves – notably Gen Y and Gen Z – have simultaneously altered, and it’s pretty apparent that something needs to change.

The stats speak for themselves:

  • 80% of your staff is only mildly engaged or actively disengaged
  • 50-200% is the percentage of annual salary it would cost to replace one staff member
  • 70% of job growth is coming from social age (innovative, strategic, creative) occupations

According to Kim Seeling Smith, Chief Engagement Officer at Ignite Global, we need to stop using Industrial Age practices to hire and manage Social Age staff – and the best way to do this is through a model of 5Cs.

Hire Correctly: Everything starts with getting the right people on board. Move from a reactive to a proactive sourcing model, hire for attitude and ability rather than skills and experience, and engage hearts and minds with a robust on-boarding program.

Classify
and manage appropriately: Make sure you are spending time with those employees who will provide the largest ROI.

Compensate fairly: The ‘f’ word is most important – ensure your staff FEEL compensated fairly for the work they do.

Use Currencies of Choice to increase engagement: Apply the 8 ‘Currencies of Choice’ to motivate, recognise and reward.

Communicate
with FOCUS: Engage in the 5 FOCUSed Conversations to deliver on the 8 ‘Currencies of Choice’.


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