Adam Garone: Movember

Adam Garone May 7, 2015 - Keynote Adam Garone:  MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Adam Garone
May 7, 2015 – Keynote Adam Garone: MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

He’s that guy who got us all appreciating the ‘mo’ just that little bit extra – and all for a good cause.

Adam Garone was one of the founders of Movember and has been CEO since the organisation was formed. Cut forward 12 years and this clever campaign (founded in a Melbourne beer garden) has evolved into a global charitable organisation for men’s health with more than four million Mo Bros and Mo Sistas spanning 21 countries across the globe.

“We never thought this would become an occupation; we never thought this would become a global movement.”

Today, Movember is the biggest funder of prostate and testicular cancer research and a major funder of men’s suicide prevention. And according to Adam, if four average guys from Melbourne can have a global impact, then surely anyone with passion can make a real difference!

He revealed 10 lessons that he’s learnt from growing a start-up into a worldwide phenomenon.

  • Do something you love – because passion creates resistance and grit.
  • ‘Not for profit’ is a bullshit term. In fact, it’s a word that’s outlawed at the Movember office because, according to Adam, “we’re all about profit”. The key difference is that this profit goes towards a good cause – research and development around men’s health – rather than being for individual gain.
  • Naivety is a good thing. Most often, it encourages creativity and is the best way to challenge your thinking!
  • Take big risks early, and don’t let your success stop you taking risks later.
  • Inspire and delight your customers and they will become your ambassadors.
  • Focus: what you say “no” to defines you more than what you say yes to.
  • “Don’t fuck up the culture” – document a set of values that define you, and make sure you (and your staff) preserve these!
  • It’s as hard to effectively spend the funds as it is to raise the funds.
  • Continue to reinvent yourself. As a business, you need to take risks and react to the changing nature of the industry.
  • Never underestimate the power of a room full of people.

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