Digital data and disruption: Chris Riddell

Chris Riddell May 6, 2015 - Digital, Data and Disruption:  MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Chris Riddell
May 6, 2015 – Digital, Data and Disruption: MFAA National Convention 2015, Melbourne Convention and Exhibition Centre, Melbourne, Victoria, Australia. Credit: Pat Brunet / Event Photos Australia

Chris presented an insightful, enlightening and even at times frightening talk on the digital age we now live in and where we are headed.

We are in a digital revolution enabled by people and by technology. The power of networks which has allowed us to innovate faster than ever before in history, and we are in an era where digital is now our new normal.

Data is coming at us from every single angle. There’s so much of it, we are struggling to cope with even storing it, let alone even making sense of it.

Data is the new oil and new currency – find it mine it and refine it

The digital economy and all this data has opened up businesses of all shapes and sizes to both be disrupted, and be disruptors. There is no industry left unaffected by disruption, the only question is how much is yours facing, and what are you doing about it?
Its about doing the same things we’ve always done – but doing them in a different way. Our world is more mobile, more visual and more virtual than it has ever been.

Organisastions must empower their people with the technologies and social platforms to succeed– we now live in a world where potential employees look at things like social media policies when considering employment.

Consumers are connected anywhere at any time so there is no room for error in the digital world constantly scrutinised – its all about instant – instant messaging, instant gratification. Our true value is not in what we do but what we make possible.

The customer is at the heart of the experience – they need to be front and centre.

The world of digital is about breaking down boarders in time so people can connect anywhere at anytime.

Chris also shared some fascinating facts including:
• Twitter is the faster growing social network
• Consumers are 3 times more likey to engage with your business on twitter
• 23% think their phone is more important than their wedding ring
• 77% of people admit use phone while on the toilet

When looking an leading organisations, Chris described Apple’s innovation as the pinnacle of the digital revolutions.

Apple simplicity is the new perfection

Chris’ final point is vital – understand your future customer – their needs and wants because the customer experience needs to be incredible to survive in this world

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