The final day of the MFAA Convention began with Holly Ransom sharing her experience on life-changing conversations. She took the audience through a handful of life-changing conversations she’s had in her life and how they impacted her.
Holly was fortunate enough to grow up with some fundamental advice from her grandmother which was to make the person you are speaking with feel like they are the most important person in the world. Everyone deserves respect and you can always learn something.
“Having a life-changing (moment) is all about the ability to hold crucial conversation”
Holly’s first life-changing conversation came at the tender age of 10 when she met a homeless man. Being a young child she asked him some fairly upfront questions which sparked a short conversation which would have a lifelong impact – this conversation was the driving force for her passion to help change the world through volunteer and human aid help.
Holly’s second life-changing conversation was with someone who was critical of her work and ideas in the lead up to the 2020 Summit. Having her real thoughts and passions challenged may have been confronting but it also gave her more of a drive to get things done. A person should always be constantly innovative and make change to move forward.
During Holly’s time in Kenya doing charity work she had her eyes opened to severe poverty and hardship. One day while walking through the slums with a local woman to get water she came across a well which was much closer to the village. When she asked why they weren’t using this new well she was told it was built on an ancient battle ground and the villagers believed the water in the well would have bad spirits. Due to lack of communication and consultation they delivered a product that did not ‘meet the market’. It is imperative to always look at your audience and understand them to be able to take well-informed steps.
Holly also highlighted the importance of staying subjective when making decisions. Sometimes you may find yourself in a situation where pouring more resources into a project or idea may not be worth it in the long run. Try to be more strategic over emotional.
Holly’s last bit of advice was all about ‘why’. Most of the conversations we have when we meet people are centered around the ‘what’ and the ‘how’ but the ‘why’ part is what we should focus on and lead with.
When we market ourselves around the ‘why’ we will naturally create a stronger rapport.
“What’s your why?”